Free usability research for local Black-owned businesses
Recruited a volunteer research team, ran moderated think-aloud tests, and walked founders through findings and recommendations. A couple of times, I shipped the fixes myself.
Shaping complex problems into simple products
Design leader in New York. I lead experience strategy for the My Verizon app and work closely with the designers on my team. Off the clock, I make music and direct everything you see around it.
Product design
Skim, Dip, Dive: a clearer front door for the My Verizon app
Redesigned the top of the app as a clear starting point for account, billing, and devices, then turned the framework into the rules teams use to decide what goes there.
60%of app owners open it monthly4.7★App Store rating
Read the case study0 to 1 service design for omnichannel retail
Took in-store pickup from a four-store pilot to more than 1,000 stores, built on shopalongs, associate interviews, and a five-layer service blueprint.
$51.4Mrevenue84%fulfillment rate
Read the case studyMusic & Creative Direction
Music, and the look around it. I write and record as V. Sebastian, and since 2014 with my wife, Kyla, as Metacara. I art direct the covers, the shoots, the videos, the socials, and the sites.
